Epic says Apple's iOS 18.6 "updated user experience" for alt app marketplaces increased installations "for the first time", cutting drop-offs from 65% to ~25% (Jess Weatherbed/The Verge)

Jess Weatherbed / The Verge:
Epic says Apple's iOS 18.6 “updated user experience” for alt app marketplaces increased installations “for the first time”, cutting drop-offs from 65% to ~25%  —  But Google still makes them intentionally difficult to install.