Wednesday, September 10, 2025

Global premium smartphone sales rose 8% YoY in H1 2025, reaching the highest-ever mark for an H1; Apple grew 3% YoY, capturing 62%+ of the overall sales (Varun Mishra/Counterpoint Research)

Varun Mishra / Counterpoint Research:
Global premium smartphone sales rose 8% YoY in H1 2025, reaching the highest-ever mark for an H1; Apple grew 3% YoY, capturing 62%+ of the overall sales  —  - The global premium smartphone market's unit sales grew 8% YoY in H1 2025, reaching the highest-ever mark for an H1.



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