AI shopping agents are prompting sellers and brands to rethink how they sell online, as advertisers adopt techniques to appear more prominently in AI results (Financial Times)

Financial Times:
AI shopping agents are prompting sellers and brands to rethink how they sell online, as advertisers adopt techniques to appear more prominently in AI results  —  OpenAI, Perplexity and Google create AI-powered features, leading brands to rethink how they sell products online