Amazon Ads and Roku sign a new ad initiative to give media buyers access to 80%+ of US connected-TV households, set to launch by Q4 2025, using Amazon's DSP (Dade Hayes/Deadline)

Dade Hayes / Deadline:
Amazon Ads and Roku sign a new ad initiative to give media buyers access to 80%+ of US connected-TV households, set to launch by Q4 2025, using Amazon's DSP  —  In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households.