Etsy and eBay are starting to embrace tactics popularized by social media platforms, such as algorithm-based personalization, as a way to stay relevant (Katherine Hamilton/Wall Street Journal)

Katherine Hamilton / Wall Street Journal:
Etsy and eBay are starting to embrace tactics popularized by social media platforms, such as algorithm-based personalization, as a way to stay relevant  —  Companies are starting to emulate some of the tactics popularized by Instagram, TikTok and Pinterest to help boost sales