Google is "running a small experiment" showing blue verified checkmarks beside business links in its search results that indicate the company is genuine (Jess Weatherbed/The Verge)

Jess Weatherbed / The Verge:
Google is “running a small experiment” showing blue verified checkmarks beside business links in its search results that indicate the company is genuine  —  Google is experimenting with a new verification feature in search that should make it easier for users to avoid clicking on fake or fraudulent website links.