In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media spending, for $3.7B in ad revenue (Gregory Meyer/Financial Times)

Gregory Meyer / Financial Times:
In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media spending, for $3.7B in ad revenue  —  A high-margin and fast-growing ad business is changing the chain's relationship with brands  —  Walmart last week reported rising sales …