An excerpt from the book Character Limit details the chaotic revamp of Twitter Blue, including Elon Musk's haphazard planning and Esther Crawford's involvement (New York Times)

New York Times:
An excerpt from the book Character Limit details the chaotic revamp of Twitter Blue, including Elon Musk's haphazard planning and Esther Crawford's involvement  —  By Nov. 9, 2022, anxiety was high among the Twitter employees gathered at the company's San Francisco headquarters.