How the launch of AI search chatbots such as Bing Copilot is affecting advertisers, as they look for new ways to target users with relevant ads (Paresh Dave/Wired)

Paresh Dave / Wired:
How the launch of AI search chatbots such as Bing Copilot is affecting advertisers, as they look for new ways to target users with relevant ads  —  Microsoft and Google are bringing ads to their AI search experiences.  But users don't always find it helpful.