How “made for advertising” sites, which are criticized for their UX and dubious results for advertisers, get ~15% of automated ad spend or $10B/year, per ANA — Industry leaders want brands to shun ‘MFA’ websites. Others think more nuance is needed.
Friday, April 12, 2024
How "made for advertising" sites, which are criticized for their UX and dubious results for advertisers, get ~15% of automated ad spend or $10B/year, per ANA (Megan Graham/Wall Street Journal)
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PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which improves e-commerce UX; Everstone bought Wingify for $200M (Jagmeet Singh/TechCrunch)
Jagmeet Singh / TechCrunch : PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which...
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Amrith Ramkumar / Wall Street Journal : An interview with White House OSTP Director Michael Kratsios, a Peter Thiel protégé confirmed by ...
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