How “made for advertising” sites, which are criticized for their UX and dubious results for advertisers, get ~15% of automated ad spend or $10B/year, per ANA — Industry leaders want brands to shun ‘MFA’ websites. Others think more nuance is needed.
Friday, April 12, 2024
How "made for advertising" sites, which are criticized for their UX and dubious results for advertisers, get ~15% of automated ad spend or $10B/year, per ANA (Megan Graham/Wall Street Journal)
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