A profile of hiking app AllTrails, which exploded during the pandemic, has raised $225M+, and now focuses on helping users "find your outdoors", not just trails (Nikita Richardson/New York Times)

Nikita Richardson / New York Times:
A profile of hiking app AllTrails, which exploded during the pandemic, has raised $225M+, and now focuses on helping users “find your outdoors”, not just trails  —  Fourteen years and one Apple App of the Year award in, AllTrails has become something rare: a tool that works for both experts and newbies.