Analysis: Temu and Shein are spending heavily on Facebook, X, and YouTube ads in the US; Temu placed ~1.4M ads globally on Google services in the past year (New York Times)

New York Times:
Analysis: Temu and Shein are spending heavily on Facebook, X, and YouTube ads in the US; Temu placed ~1.4M ads globally on Google services in the past year  —  Temu, Shein, and streaming and gaming apps looking to break into the U.S. market are spending huge sums to get their wares in front of American consumers.