Ahead of elections in India in December and 2024, political parties are courting social media influencers to reach rural voters while dodging media interviews (Yashraj Sharma/Wired)

Yashraj Sharma / Wired:
Ahead of elections in India in December and 2024, political parties are courting social media influencers to reach rural voters while dodging media interviews  —  Major political parties in India are courting social media influencers to reach rural voters, paying for reach and dodging tough questions.