Uber plans to let users in Turkey's touristic Cappadocia region buy a €150 air balloon ride; ~10% of Turkey's 44.6M visitors in 2022 stayed in the region (Patrick Sykes/Bloomberg)

Patrick Sykes / Bloomberg:
Uber plans to let users in Turkey's touristic Cappadocia region buy a €150 air balloon ride; ~10% of Turkey's 44.6M visitors in 2022 stayed in the region  —  - New service follows Tuk-Tuks in India and boats in Greece  — Unesco-listed Cappadocia is one of Turkey's top attractions