Sources: Apple was caught off guard by the generative AI fever and is on course to spend ~$1B/year to deploy the tech across iOS 18, Siri, Music, and other apps (Mark Gurman/Bloomberg)

Mark Gurman / Bloomberg:
Sources: Apple was caught off guard by the generative AI fever and is on course to spend ~$1B/year to deploy the tech across iOS 18, Siri, Music, and other apps  —  But the company is now preparing its response and plans to develop features for its full range of devices.