How Influencers played a key role in boosting the popularity of Riot Game's Valorant among Gen Z gamers; Riot says 70% of Valorant players are Generation Z (Cecilia D'Anastasio/Bloomberg)

Cecilia D'Anastasio / Bloomberg:
How Influencers played a key role in boosting the popularity of Riot Game's Valorant among Gen Z gamers; Riot says 70% of Valorant players are Generation Z  —  Valorant was never a sure thing, until it was. … Rachell Hofstetter, known to fans as Valkyrae, yells like a banshee as she dodges gunfire in the video game.