Monday, October 30, 2023

Ad holding company Omnicom agrees to acquire Flywheel, the digital commerce arm of UK-based B2B media company Ascential, for a net cash purchase price of ~$835M (Megan Graham/Wall Street Journal)

Megan Graham / Wall Street Journal:
Ad holding company Omnicom agrees to acquire Flywheel, the digital commerce arm of UK-based B2B media company Ascential, for a net cash purchase price of ~$835M  —  Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon



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YouTube says it is adjusting its Shorts recommendations to prioritize "original content" and reduce the reach of channels re-uploading others' content (Andrew Romero/9to5Google)

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