Monday, October 30, 2023

Ad holding company Omnicom agrees to acquire Flywheel, the digital commerce arm of UK-based B2B media company Ascential, for a net cash purchase price of ~$835M (Megan Graham/Wall Street Journal)

Megan Graham / Wall Street Journal:
Ad holding company Omnicom agrees to acquire Flywheel, the digital commerce arm of UK-based B2B media company Ascential, for a net cash purchase price of ~$835M  —  Flywheel, part of Cannes Lions owner Ascential, aims to help brands sell on digital marketplaces such as Amazon



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YouTube launches a Premium paywall for song lyrics on YouTube Music, after testing it in recent months; users get five free lyrics before they have to subscribe (Abner Li/9to5Google)

Abner Li / 9to5Google : YouTube launches a Premium paywall for song lyrics on YouTube Music, after testing it in recent months; users get...