Sources: Meta plans to release AI chatbots with personalities, internally called Gen AI Personas, across its apps at this week's Connect, to attract young users (Wall Street Journal)

Wall Street Journal:
Sources: Meta plans to release AI chatbots with personalities, internally called Gen AI Personas, across its apps at this week's Connect, to attract young users  —  Facebook parent is developing bots with personalities, including a ‘sassmaster general’ robot that answers questions