How Instacart CEO Fidji Simo helped find new ways for the company to make money, including via expanding its ads and software, which made $406M in 2023 revenue (New York Times)

New York Times:
How Instacart CEO Fidji Simo helped find new ways for the company to make money, including via expanding its ads and software, which made $406M in 2023 revenue  —  As it prepares to go public next week, Instacart shows that one secret to making money as a gig economy company is to become an advertising company.