Expected price increase and features like periscope lens, exclusive to iPhone 15 Pro Max, suggest Apple is getting more aggressive with its premium strategy (Mark Gurman/Bloomberg)

Mark Gurman / Bloomberg:
Expected price increase and features like periscope lens, exclusive to iPhone 15 Pro Max, suggest Apple is getting more aggressive with its premium strategy  —  Apple is set to unveil the iPhone 15 on Tuesday, alongside updated watches and AirPods.  And once again, the company …