Apple acknowledges the US "smartphone market has been in a decline for the last couple of quarters"; sources: iPhone 15 sales will start around September 22 (Mark Gurman/Bloomberg)

Mark Gurman / Bloomberg:
Apple acknowledges the US “smartphone market has been in a decline for the last couple of quarters”; sources: iPhone 15 sales will start around September 22  —  On the cusp of the iPhone 15 debut, Apple has finally admitted what has long been clear: The industry is facing a smartphone slowdown.