Sunday, July 30, 2023

Study: just 2% of Spotify "super listeners" drive over 18% of monthly streams on average for an artist, with the number rising to 30% for the biggest artists (Murray Stassen/Music Business Worldwide)

Murray Stassen / Music Business Worldwide:
Study: just 2% of Spotify “super listeners” drive over 18% of monthly streams on average for an artist, with the number rising to 30% for the biggest artists  —  MBW's Stat Of The Week is a series in which we highlight a data point that deserves the attention of the global music industry.



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