Indian political parties court big and small social media influencers ahead of the 2024 elections, offering to pay for political messages with no disclosures (Srishti Jaswal/Rest of World)

Srishti Jaswal / Rest of World:
Indian political parties court big and small social media influencers ahead of the 2024 elections, offering to pay for political messages with no disclosures  —  As the campaign for the 2024 elections in India goes digital, social media influencers have become a powerful tool to try and shape voter behavior.