Sources: Mark Zuckerberg is using Instagram to promote an edgier image to court the "tech bros" captivated by Elon Musk's online antagonism and offline antics (Washington Post)

Washington Post:
Sources: Mark Zuckerberg is using Instagram to promote an edgier image to court the “tech bros” captivated by Elon Musk's online antagonism and offline antics  —  Meta chief executive Mark Zuckerberg has been trying to appear more relevant among the tech elite