Q&A with Microsoft's CVP of ads on keeping Bing Chat results from being too promotional, AI-powered search threatening publishers' ad revenue, and more (Patience Haggin/Wall Street Journal)

Patience Haggin / Wall Street Journal:
Q&A with Microsoft's CVP of ads on keeping Bing Chat results from being too promotional, AI-powered search threatening publishers' ad revenue, and more  —  Kya Sainsbury-Carter, who recently was named to head the company's ad business, offers an inside look at Microsoft's game plan