Sources: facing a US ban, TikTok recently sought to reassure its advertisers and play down the threat of an outright ban, hoping brands would continue to spend (Wall Street Journal)

Wall Street Journal:
Sources: facing a US ban, TikTok recently sought to reassure its advertisers and play down the threat of an outright ban, hoping brands would continue to spend  —  Advertisers take wait-and-see approach after Biden administration demands that video app's Chinese owners sell stakes