How live-action YouTube kids channels Vlad and Niki, Like Nastya, and Kids Diana Show, with a total of ~300M subscribers, are building global franchises (R.T. Watson/Wall Street Journal)

R.T. Watson / Wall Street Journal:
How live-action YouTube kids channels Vlad and Niki, Like Nastya, and Kids Diana Show, with a total of ~300M subscribers, are building global franchises  —  Vlad, Niki, Diana and Nastya party on yachts, ride in Ferraris and travel the world.  Their massive audience of fellow kids can't get enough.