Amazon's second Prime Day event is an attempt to capture holiday spending ahead of Black Friday as growth lags; analysts estimate an extra $4.1B in Q4 sales (Financial Times)

Financial Times:
Amazon's second Prime Day event is an attempt to capture holiday spending ahead of Black Friday as growth lags; analysts estimate an extra $4.1B in Q4 sales  —  Amazon is holding its second Prime Day shopping event in a year for the first time this week in a bid to boost its flagship ecommerce product and reverse declining sales.