Ahead of the midterms, US political campaigns are using voter-profiling companies and vast amounts of data to target campaign ads on guns, vaccines, and QAnon (Natasha Singer/New York Times)

Natasha Singer / New York Times:
Ahead of the midterms, US political campaigns are using voter-profiling companies and vast amounts of data to target campaign ads on guns, vaccines, and QAnon  —  To help campaigns target ads, voter-profiling firms score millions of Americans on issues like guns, vaccines and QAnon.