Tiffany, Pomellato, and other luxury brands are creating and marketing NFTs to reach young potential consumers in China, despite the country banning NFT trading (Yaling Jiang/South China Morning Post)

Yaling Jiang / South China Morning Post:
Tiffany, Pomellato, and other luxury brands are creating and marketing NFTs to reach young potential consumers in China, despite the country banning NFT trading  —  As in the rest of the world, the metaverse is generating marketing buzz in China.  Unlike the rest of the world …