Monday, August 29, 2022

Two-thirds of CEOs aim to boost marketing technology spending

About 68 per cent (two-third) of the chief marketing officers (CMOs) aim to increase their technology spending on marketing this year, a new report said. https://ift.tt/RsxDSkb

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Spotify rolls out new ad tools, including an AI tool in the US and Canada to generate scripts and voiceovers, and pitches itself to advertisers as "nutritional" (Jessica Testa/New York Times)

Jessica Testa / New York Times : Spotify rolls out new ad tools, including an AI tool in the US and Canada to generate scripts and voiceo...