How Amazon entices creators to join its Influencer Program, which launched in 2017 and pays a commission for generated sales, by flying them to resorts and more (Annie Palmer/CNBC)

Annie Palmer / CNBC:
How Amazon entices creators to join its Influencer Program, which launched in 2017 and pays a commission for generated sales, by flying them to resorts and more  —  - Last month, Amazon hosted more than a dozen Instagram, TikTok and YouTube stars at a glitzy Mexico resort.