An in-depth look at Meta's ongoing battle to keep Facebook and Instagram relevant as TikTok's growth explodes, including encouraging creators to use Reels (Bloomberg)

Bloomberg:
An in-depth look at Meta's ongoing battle to keep Facebook and Instagram relevant as TikTok's growth explodes, including encouraging creators to use Reels  —  Last year an Instagram representative contacted Justina Sharp, a 24-year-old with 93,000 followers, and asked for a meeting to discuss ways she could expand her audience.