Monday, March 21, 2022

As Amazon's ad revenue passes YouTube's and US pay TV subscriptions drop, ad budgets will shift further to targetable spots and other customer-acquisition tools (Benedict Evans)

Benedict Evans:
As Amazon's ad revenue passes YouTube's and US pay TV subscriptions drop, ad budgets will shift further to targetable spots and other customer-acquisition tools  —  About five years ago, a revenue line buried in the back of Amazon's accounts started to get quite big.



at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which improves e-commerce UX; Everstone bought Wingify for $200M (Jagmeet Singh/TechCrunch)

Jagmeet Singh / TechCrunch : PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which...