Tech Nuggets with the Technology: As Amazon's ad revenue passes YouTube's and US pay TV subscriptions drop, ad budgets will shift further to targetable spots and other customer-acquisition tools (Benedict Evans)

Monday, March 21, 2022

As Amazon's ad revenue passes YouTube's and US pay TV subscriptions drop, ad budgets will shift further to targetable spots and other customer-acquisition tools (Benedict Evans)

Benedict Evans:
As Amazon's ad revenue passes YouTube's and US pay TV subscriptions drop, ad budgets will shift further to targetable spots and other customer-acquisition tools — About five years ago, a revenue line buried in the back of Amazon's accounts started to get quite big.

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