Sunday, November 14, 2021

Some subscription app developers suspect Apple is buying Google ads that send users to their apps in the App Store, to protect its cut by decreasing web signups (John Koetsier/Forbes)

John Koetsier / Forbes:
Some subscription app developers suspect Apple is buying Google ads that send users to their apps in the App Store, to protect its cut by decreasing web signups  —  Apple is secretly buying Google ads for high-value apps to collect potentially millions of dollars in subscription revenue, multiple app publishers have told me.



No comments:

Post a Comment

Chinese food delivery giant Meituan reports Q3 revenue up 22.4% YoY to $12.9B, net profit up 3x YoY to $1.78B, and core delivery business up 20.2% YoY to $9.57B (Casey Hall/Reuters)

Casey Hall / Reuters : Chinese food delivery giant Meituan reports Q3 revenue up 22.4% YoY to $12.9B, net profit up 3x YoY to $1.78B, and...