Instagram is testing paying $10,000+ in bonuses to select creators posting Reels, as part of a bonus program announced in July (Amanda Silberling/TechCrunch)

Amanda Silberling / TechCrunch:
Instagram is testing paying $10,000+ in bonuses to select creators posting Reels, as part of a bonus program announced in July  —  Instagram really wants you to post Reels — they'll even pay you up to $10,000 for one, if you're lucky.  —  As TikTok surpasses the 1 billion monthly active users mark …