A look at US "finfluencers", creators partnering with fintechs to promote investment products, as App Annie says hours spent on finance apps are up 90% YoY (Misyrlena Egkolfopoulou/Bloomberg)

Misyrlena Egkolfopoulou / Bloomberg:
A look at US “finfluencers”, creators partnering with fintechs to promote investment products, as App Annie says hours spent on finance apps are up 90% YoY  —  Finance firms have long struggled to reach young and new customers — until now.  —  At first no one could explain …