Friday, August 27, 2021

Analysis: targeted ad campaigns on Facebook, long criticized as invasive, have become powerful tools for health officials to persuade people to get vaccinated (Washington Post)

Washington Post:
Analysis: targeted ad campaigns on Facebook, long criticized as invasive, have become powerful tools for health officials to persuade people to get vaccinated  —  Targeted ad campaigns, long criticized as invasive and divisive, have become powerful tools for health officials



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PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which improves e-commerce UX; Everstone bought Wingify for $200M (Jagmeet Singh/TechCrunch)

Jagmeet Singh / TechCrunch : PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which...