Apple says allowing users to download apps directly onto their iPhones without having to use the App Store would harm customers by damaging privacy and security (Tim Higgins/Wall Street Journal)

Tim Higgins / Wall Street Journal:
Apple says allowing users to download apps directly onto their iPhones without having to use the App Store would harm customers by damaging privacy and security  —  Company says allowing users to download software onto their iPhones without using the App Store jeopardizes protections