A look at the rise of the meditation app Calm, downloaded by 100M+ users and valued at $2B, which aims to make meditation easy, friendly, and accessible (Annie Lowrey/The Atlantic)

Annie Lowrey / The Atlantic:
A look at the rise of the meditation app Calm, downloaded by 100M+ users and valued at $2B, which aims to make meditation easy, friendly, and accessible  —  cathedral-like mountain towers above me; a lake laps at my feet; sunshine distilled through pine needles warms my skin.  Close your eyes, a voice intones.