Ethos, whose platform allows customers to shop for and secure life insurance policies online, raises $200M led by General Catalyst at a $2B+ valuation (Bloomberg)

Bloomberg:
Ethos, whose platform allows customers to shop for and secure life insurance policies online, raises $200M led by General Catalyst at a $2B+ valuation  —  - $200 million round by General Catalyst, Sequoia, Accel, GV  — Jay-Z, Will Smith, Robert Downey Jr. also invest in Ethos