How platforms like Spotify and tools like Community, Audigent, and Unitea help artists find their superfans and target them for monetization opportunities (Tatiana Cirisano/Billboard)

Tatiana Cirisano / Billboard:
How platforms like Spotify and tools like Community, Audigent, and Unitea help artists find their superfans and target them for monetization opportunities  —  New tech that allows artists to interact with superfans — and turn their data into dollars — promises to open long-term revenue streams