Parks Associates: 20% of US broadband households currently use ad-supported streaming services and 15% use a freemium service, like Peacock (Karlene Lukovitz/MediaPost)

Karlene Lukovitz / MediaPost:
Parks Associates: 20% of US broadband households currently use ad-supported streaming services and 15% use a freemium service, like Peacock  —  Twenty percent of U.S. broadband households currently use an ad-supported OTT service, and 15% use a “freemium” service, according to Parks Associates research.