Tuesday, December 15, 2020

The ad industry is bracing for Apple's privacy-focused IDFA changes and attempting to adapt with new targeting methods (Megan Graham/CNBC)

Megan Graham / CNBC:
The ad industry is bracing for Apple's privacy-focused IDFA changes and attempting to adapt with new targeting methods  —  - Apple is making a huge change to settings on users' iPhones in the name of privacy, and it will fundamentally change mobile advertising on those devices.



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China's smartphone shipments fell 4.3% YoY to 66M units in Q2, the fifth consecutive quarter of decline, amid a memory shortage; Huawei and Apple grew shipments (Kiranjeet Kaur/IDC)

Kiranjeet Kaur / IDC : China's smartphone shipments fell 4.3% YoY to 66M units in Q2, the fifth consecutive quarter of decline, amid ...