How Biden's digital campaign, largely focused on positive, authentic messaging and "Facebook moms", defeated Trump's "Death Star" digital operation (Kevin Roose/New York Times)

Kevin Roose / New York Times:
How Biden's digital campaign, largely focused on positive, authentic messaging and “Facebook moms”, defeated Trump's “Death Star” digital operation  —  The campaign's empathetic digital strategy held up surprisingly well against President Trump's passionate digital following.