Swedish startup inRiver, whose product information management software helps retailers sell items online, raises $32M to expand North American operations (Nona Tepper/Built In Chicago)

Nona Tepper / Built In Chicago:
Swedish startup inRiver, whose product information management software helps retailers sell items online, raises $32M to expand North American operations  —  In online sales, as in life, it's not what you sell, but how you sell it.  —  By allowing retailers and manufacturers to use augmented reality …