A look at the "fin-influencer" boom, as digital banks and fintech startups increasingly experiment with influencer marketing (Isabel Woodford/Sifted)

Isabel Woodford / Sifted:
A look at the “fin-influencer” boom, as digital banks and fintech startups increasingly experiment with influencer marketing  —  The earliest examples of ‘fin-influencing’ go back to 2017, when Loot paid several Instagram bloggers to promote their Monzo-esque student card.