Tuesday, October 6, 2020

Google Ads introduces an Insights page, automated Performance Max campaigns and will bring Video Action out of beta to all advertisers in the coming weeks (Ginny Marvin/Search Engine Land)

Ginny Marvin / Search Engine Land:
Google Ads introduces an Insights page, automated Performance Max campaigns and will bring Video Action out of beta to all advertisers in the coming weeks  —  The new products and features are further indication of Google's machine learning goals.  —  Google introduced more automation features …



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PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which improves e-commerce UX; Everstone bought Wingify for $200M (Jagmeet Singh/TechCrunch)

Jagmeet Singh / TechCrunch : PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which...