Tuesday, October 6, 2020

Google Ads introduces an Insights page, automated Performance Max campaigns and will bring Video Action out of beta to all advertisers in the coming weeks (Ginny Marvin/Search Engine Land)

Ginny Marvin / Search Engine Land:
Google Ads introduces an Insights page, automated Performance Max campaigns and will bring Video Action out of beta to all advertisers in the coming weeks  —  The new products and features are further indication of Google's machine learning goals.  —  Google introduced more automation features …



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Sources: PE firm Silver Lake intends to merge French software companies Cegid and Silae in a €10B+ deal, allowing them to combine data and integrate software (Financial Times)

Financial Times : Sources: PE firm Silver Lake intends to merge French software companies Cegid and Silae in a €10B+ deal, allowing them ...