Disney sells TrueX, an ad-tech company it absorbed as part of its acquisition of 21st Century Fox assets in 2019, to Gimbal; a source says for less than $100M (Sahil Patel/Wall Street Journal)

Sahil Patel / Wall Street Journal:
Disney sells TrueX, an ad-tech company it absorbed as part of its acquisition of 21st Century Fox assets in 2019, to Gimbal; a source says for less than $100M  —  Gimbal wants TrueX's technology to go after the ‘addressable-TV’ market, where different ads are shown to different households