Monday, September 28, 2020

Disney sells TrueX, an ad-tech company it absorbed as part of its acquisition of 21st Century Fox assets in 2019, to Gimbal; a source says for less than $100M (Sahil Patel/Wall Street Journal)

Sahil Patel / Wall Street Journal:
Disney sells TrueX, an ad-tech company it absorbed as part of its acquisition of 21st Century Fox assets in 2019, to Gimbal; a source says for less than $100M  —  Gimbal wants TrueX's technology to go after the ‘addressable-TV’ market, where different ads are shown to different households



at
Labels:

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

A profile of OpenTable CEO Debby Soo, who shifted its focus from diners to restaurants; it now seats ~2B diners a year across 65K restaurants, an all-time high (Brent Crane/Bloomberg)

Brent Crane / Bloomberg : A profile of OpenTable CEO Debby Soo, who shifted its focus from diners to restaurants; it now seats ~2B diners...