Tuesday, August 11, 2020

Influencer marketing industry grapples with fake followers and more

Influencer marketing spends have gone up during lockdown, but that doesn't compensate for the issues the ecosystem is facing in the absence of regulations https://ift.tt/30N5aWB https://ift.tt/eA8V8J
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PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which improves e-commerce UX; Everstone bought Wingify for $200M (Jagmeet Singh/TechCrunch)

Jagmeet Singh / TechCrunch : PE firm Everstone combines India's Wingify, which helps A/B test sites, and France's AB Tasty, which...